What is Digital Marketing

 Last year (2020) I passed out from engineering college.

I have Bachelors's degree. Now what? What to do next?  And I didn't have a proper goal in my life. I don't want to work as a developer. Because I don't have good programming knowledge. It's a tough job for me. But fortunately, In my college days, we had a seminar on Scope in Digital Marketing. Then I came up with the Digital Marketing field. I did research on Digital Marketing and it looked very interesting to me. Because in past days the use of internet media has drastically increased.

So What is Digital Marketing?

In simple words Marketing our products using digital media is called Digital Marketing. Using the internet to increase the sales of our company is possible by digital marketing. Digital Marketing is a very good medium to promote our product over the internet. 

What are the types of digital marketing? 

Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing.

We will discuss one by one-

1. Search Engine Optimization (SEO):-  SEO is just increasing the organic traffic of our website. There are some techniques used for SEO are ON-Page SEO and OFF-Page SEO.

2. Pay-per-Click (PPC):- A marketing technique of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

3. Social Media Marketing:- Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

4.Content Marketing:- Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

5. Email Marketing:- Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

So basically Digital marketing has immense scope. It has the power to help businesses grow and tap into potential customers at a fraction of the price. It also gives students a chance to make creative and technical careers that pay well and have many opportunities to grow.